GPI - www.gpgroup.co.uk (opens in a new window - close that window to return here)

The GP Group is one of the UK’s largest investors and leading developers in the Primary Care sector with a portfolio of more than 150 Primary Care centres nationwide. GPI adds around 20 new, individually designed facilities to the portfolio each year and is committed to investing over £450 million in the Primary Care market.

However this leading position was not being effectively communicated on-line and competitors were able to “steal a march”.

To address this issue Cogent has worked closely with GP Group Directors and Marketing in a total overhaul of their on-line communications. The new website, launched 29/02/08, has a new clear structure and has been completely rewritten and redesigned to communicate the group’s services and competitive advantage.

related topics include web design, copywriting,  flash animation, brochure design, digital print and event stand desig