Creativity
Every client has a unique identity and offer and we take time to identify and express this in our creative work. There is usually a need for immediacy and simplicity and where detail is needed we provide easy access. Everyone is deluged with imagery and cultural spaghetti. In our creative work we aim to understand how this particularly affects you and your customer and tailor designs which trigger a predictable and desired response.

Experience
Our Directors each have over 20 years’ B2B and B2C senior level experience with top London agencies. We have an in-depth knowledge of a wide range of market sectors, and broad experience of all communication issues. We guarantee all our clients close Director involvement with all aspects of their work.

Value.for Money
We will get the maximum value from your budget. We usually work on a project basis, to a fixed price. However, we can also work on an hourly or daily rate if you prefer. Our fee proposals are always clear and we deliver exactly what we promise.

Organisation
Marketing communications is a high-pressure, fast moving environment, where mistakes can be critical. The potential for problems is even greater in a typical, loosely organised, creative environment. But Cogent is an unusually highly-disciplined company. We follow our own procedures manual, based on the Project Management Institute (USA) model, and we are one of only a few marketing communication companies registered to the standards of ISO 9001.

Comprehensive Skills
Besides marketing skills and creative talent, we offer all the necessary complementary technical and production skills in traditional and electronic media, coupled with high levels of project management.

Effectiveness
Cogent has high levels of repeat business and our annual anonymous client satisfaction survey scores consistently well on the effectiveness of our work.

People
Perhaps even more than many industries, the talents and calibre of individuals is essential. Good relationships and mutual respect are an important factor in the success of any project and we aim to always be friendly, supportive and approachable.