Following the success of our London Boat Show
stand design, Cogent was commissioned to design and project
manage the production of a portable version for use in the US.
This presented us with the interesting challenge of reproducing
the ambiance and maintaining
the
strong brand identity but in the very different environment of
a tent on a floating pontoon.
We proposed using a Nimlok system mainly because they had CAD
design facilities in the UK and production could be handled
in
Chicago. Cogent specified the various demountable components
and finishes and produced an artwork package for lightbox graphics,
signage, banners and other branding. Nimlok USA built, transported
and erected the stand for first use in Miami and then took down
the stand and now store it for reuse.
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