Smart Turnout - www.smartturnout.com (opens in a new window - close that window to return here)

Smart Turnout is a uniquely British company creating and selling finely crafted clothing and accessories made using the colours and crests of regiments, schools, clubs, universities and colleges.

Cogent were commissioned to "transform" Smart Turnout’s old Actinic site and to launch a US version. Cogent minimised data entry and retained existing page URLs to preserve their good Google page ranking. Product display was rationalised and new product detail pages were introduced to greatly enhance product presentation. The new sites were launched in October 2007 to coincide with the mailing of 60,000 brochures. Cogent continue to work closely with Smart Turnout to maintain and develop the sites.

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Related services include: E-commerce design, Actinic programming, user interface design, shopping cart design, luxury brand design